Welch's reminds me of a building near where I grew up in the 50s and 60s, the Woodlake Bowl as it was called then.
Here's a picture from the Los Angeles Historic Resources Inventory.
http://historicplacesla.org/reports/...2-9cea2f1a7f0a
When I was in Jr. High, my English teacher assigned the class to write an essay about a significant building near our homes. Since where I lived the Woodlake Bowl was the only building of any type other than houses, I chose it. Years later, after attending college and traveling through Europe, I remembered my essay with embarrasment. What a dope I was to chose such a cheesy ugly building to write about! Then came the 90s and mid-century modernism became the rage. Now I look back and think how prescient I was in writing about it only a year after its construction. As they say, I'd rather be lucky than good.