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Old Posted Mar 27, 2013, 11:59 AM
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Copes Copes is offline
Millennial Ascendancy
 
Join Date: Nov 2010
Location: St. John's, NL
Posts: 1,086
Another bad decision in the budget, IMO:

Award-winning N.L. tourism campaign hit by $4M cut
Ad production could halt or fewer spots may air after marketing budget chopped 30%

Quote:
Production of new ads for Newfoundland and Labrador's award-winning tourism campaign could halt, or the number on the air could dwindle, after Tuesday's provincial budget.

Tourism Minister Terry French says his department will now look at the potential impacts of the $4-million reduction, which amounts to 30 per cent of the province’s tourism marketing budget.

“We’re very fortunate in that we have a great marketing team here in government, we have a great agency of record who have been able to punch above their weight for quite some time,” French told CBC News.

...

The cuts won’t impact the months leading up to the 2013 summer season. Those spots were booked and paid for as part of last year’s marketing budget, according to the minister.
http://www.cbc.ca/news/canada/newfou...-cuts-327.html
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