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Old Posted Mar 19, 2010, 11:09 PM
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wrab wrab is offline
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Join Date: May 2005
Location: Chicago
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Quote:
Originally Posted by Busy Bee View Post
Well I can't totally agree with you there. As a graphic designer, I beleive that succesful intigration of signage and architecture is accomplishable, and many times beneficial. Pru 1 was designed to accomidate at large sign on its south face, it wasn't an afterthought. Would the Drake be the more spectacular from LSD without the awesome neon sign on the roof? Who doesn't love the Santa Fe sign? Some buildings just need signage, unfortunitely with time, many have forgotten the 'art' behind this intigration of signage and building.
Yeah - no, I agree with you 100%. I'm a big fan of signage too, and the examples you cite are all faves of mine. Just not on the Sullivan. It'd have to be handled very delicately (could be very cool though if done well).

My beef is with some of the more mawkish recent additions, like Chase.