EDIT: Having just read Staples article for the first time, I found it quite interesting. Here it is in case you missed it. The banter in the comments section is interesting too and actually informative for once.
Quote:
Originally Posted by SHOFEAR
Perhaps we can find a common ground with these populations and name some of our teams after them due to many of the admirable qualities they have historically possessed and some of the unique conditions we share with them all while having a branding that respects and doesn't make goofy caricatures (Washington Redskins) as some sort of olive branch.
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Quote:
Originally Posted by adam-machiavelli
If for-profit sports teams are going to start using Indigenous icons for their team names or any other sort of promotion then they need to do it in an environment of mutual respect. This means:
1. Asking the relevant communities if they can use their names and symbols in the first place.
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Yes. This makes perfect sense.
Quote:
Originally Posted by adam-machiavelli
2. Consulting with the communities how the names and symbols should be used and continuing to consult with them as time passes.
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Sure.
Quote:
Originally Posted by adam-machiavelli
3. Ensuring the communities are fairly compensated for their support through licensing fees, a significant portion of merch revenues, discount or free tickets to games, just like any other partner.
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Much more complicated perhaps. But merch revenue or licensing fees to who? Unless you can firmly can identify a benifiting group (a representing board? a single reserve? an entire people group?) it's a little more difficult to manage.