Quote:
Originally Posted by hipster duck
What percent of Ikea Canada’s $2.4 billion in sales do you think come from pseudo-Scandinavian poseurs?
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If we look at just coffee tables, IKEA has the ultra crappy yet simple and OK looking cardboard and veneer one for $60 or so, and a cheap pine one for $150. Or you can go to a mid-range place and pay $500 for something of unknown quality, or a nicer chain or custom place and pay $900+ for something that is pretty likely to be well-made.
If you're a student and you need a coffee table but you're not sure where you're going to live next year, the $50 option is great and not offered anywhere else. For everybody else the $150 option is pretty attractive; you are very likely to get $150 of utility out of it whereas the $500 or $900 options are unclear. The $900 one has to last 6x as long and/or be more functional or better looking to be worth it.