Quote:
Originally Posted by esquire
I don't think it's meant to be an indicator of wealth so much as it speaks to a broadly urban-focused lifestyle that you don't necessarily see quite as much of in the US outside of the largest cities.
Who buys IKEA in North America? Mainly people in apartments, condos, or urban areas. I'd wager that it isn't the people in semi-rural areas that so many US suburbs occupy, whether at the high end (McMansions filled with huge Ashley Furniture pieces) or at the low end (old ranch houses filled with discount furniture).
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IKEA also represents disposable culture at its worst, so the brand's relative lack of success in the US is somewhat surprising. I have noticed that Americans tend to spend big on high quality (not necessarily high design) furniture and keep it for a long time. Houses tend to be bigger and moving costs lower.