enhanced detail from e_r's bus terminal photo
I'm thinking the small word on each sign beneath "Santa Monica" and "Hollywood" is "HOTELS."
Proceeding on this theory:
In each list of stops, the last stop is indeed a hotel in the city mentioned at the top of the sign: The Holiday Inn in Santa Monica, and the Roosevelt in Hollywood.
On the Hollywood sign, PLAZA perhaps refers to the Century Plaza Hotel. If that's the case, the lengthy name second on the list would be a hotel located on some reasonable route between the Century Plaza Hotel and the Roosevelt Hotel.
On the Santa Monica sign . . . well, all I can do is to shrug; but the hotels listed would be high-occupancy reputable hotels on the route to Santa Monica.
--That is, if my HOTELS theory is correct . . .
