Bom pessoal, agora pouco me deparei com essa entrevista sobre o Aero de Brasília: Ela é com o gerente da Corporación América no Brasil, Daniel Ketchibachian...
Inframérica Participações promises commercial revolution at Brasilia
BRAZIL. Infrámerica Consortium partners Infravix Participações and Corporación América have joined Brazil’s state airport authority, Infraero, to form Inframérica Participações – a new company that will manage Brasilia Jubilino Kubitschek International Airport. And the partners are pledging a big commercial overhaul of the facility.
Held 51% by Infrámerica and 49% by Infraero, the company is overseeing the consortium’s move full management control of Brasilia Airport from mid-September.
During the present 90-day transitional phase in the airport’s privatisation, Infraero is still exercising management control.
Daniel Ketchibachian, Corporación América’s Country Manager Brazil, will be relocating permanently to Brasilia from Buenos Aires by the end of 2012. In a wide-ranging interview, Ketchibachian told The Moodie Report that review of the commercial mix at Brasilia Airport is underway as it finalises plans for a new terminal.
“The deadline is within this year, as we need to define the mix, then integrate it with infrastructure. We will be building the airport thinking of the commercial necessities.”
Ketchibachian said that the new administration will respect contracts but will also have private negotiations with concessionaires to consider options for time frame or spaces: “We need to go one by one through about 120 individual contracts.
“We will look to introduce new players to the airport – customers are looking for something new,” he said. “We also plan to bring a new level of customer service, adding social media and technology to that service.”
Dufry holds the duty free concession at Brasilia, as well as a small duty paid operation.
Brasilia has strong duty paid potential, Ketchibachian said, noting that 96% of the 15.4 million passengers it handled in 2011 were domestic. Ketchibachian is a former CEO of Corporación América’s Argentinean airport duty paid business.
In Natal, where Corporación América and Engevix jointly hold the 25-year operational contract for São Gonçalo do Amarante Airport, the situation is different because the consortium is building a greenfield airport, about 15km from the present one, and starting with new commercial contractual relationships.
Envisioning the new terminals
“We have a clear mission” is how Ketchibachian describes the goals at Brasilia. “We want to have one of the world’s best commercial mixes, and are using all of our expertise in order to reach this mission. We have very clear three concepts: Retailment, Technology 3.0 and Service.”
Retailment means that the airport would seek to replicate the successful Store 22 concept concept from Buenos Aires (now operated by Dufry) across the entire Brasilia Airport, Ketchibachian elaborated. “We’re looking at cosmetics and make-up experiences, prize draws, games, food and wine experiences, product launches, fashion events and more, while adding more than 9,000sq m of commercial space and trying to recreate the duty free atmosphere in every airport corner.”
Inframérica also wants a ‘3.0 Airport’ to put technology at the service of the passenger, retailers and sponsors. Plans include use of holograms, multi-touch technologies, apps for smartphones or tablets, a new web page focused on simplicity and integrating social media, and self-consulting docks.
In terms of service, Inframérica plans to introduce a team of people walking the airport and helping the passengers, he explains. “We want to modify the fixed concept of customer service in the airport – if a passenger needs help, our people will be there helping them just in time.
“This team will have a link also with social media, identifying claims in Twitter, Facebook or Google+ in real time.”
And Inframérica promises a strong commercial concept when it concludes its major developments for the 2014 World Cup.
“Our idea is to invite all the World Cup stakeholders to be part of the airport. In one of the two connectors of the airport we are designing a World Cup museum, and we want to invite Brazilian football players to the airport to be in touch with their people, signing balls or doing an exhibition in the terminal.”
Inframérica Participações will invest almost R$1 million (US$480,000) a day until the World Cup.
Ketchibachian confirmed Infrámerica plans to retain as many as possible of Infraero’s 398 employees at the airport post-transition, recognition of the 20-year average length of service among the staff.
“Inframerica will be integrated mainly with the present Infraero staff,” confirmed Ketchibachian. “They have the right to stay at Infraero – in other airports, or public agencies – or pass to the new consortium.
“It’s our hope to receive all of them. We admire the work they did at Brasilia Airport and of course we want to add this aeronautical and commercial know-how to our corporation.”
Fonte:
http://www.moodiereport.com/document...6&doc_id=31487
E o BÔNUS
: A imagem de como ficará o novo Aeroporto de Brasília:
