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Old Posted Mar 11, 2008, 2:27 AM
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Leftist Correctist
Join Date: Feb 2006
Location: on the artistic spectrum
Posts: 6,987
As far as the Pepsi wheel representing an "out of control consumer culture", I say that's nonsense. Since the age of the electric sign, signs of over the top scale have always existed, some still. Many became instant landmarks. They are a part of the urban environment. This Pepsi wheel is just taking it one step further. If the argument is that it's tacky—then maybe. But some things can and will become delightfully tacky. The setting also has a lot to do with it. No one would agree with this at the sight of the London Eye on the Thames, but at a sports complex next to the highway in the Meadowlands?... I'll take it.
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