Great posts fhammon!!! I have read and enjoyed Brent Dickerson's wonderful story many times. I remember hoping when he first mentioned The EMS that he might solve the mystery of the name....but no such luck.
My thought is that maybe it was built/owned by two investors with last names that started with the letter M, which in the dictionary is spelled em.
Who really knows? But it makes me feel all investigative and stuff to come up with a theory
~Jon Paul