Quote:
Originally Posted by GlassCity
With low attention products, you cover them in order to create demand, rather than to serve (low) existing demand. If you're gonna show them anyway, might as well build hype for them. If you're not showing them and most people are apathetic to them, might as well talk about something else
In an ideal world that is. If you're not covering the Memorial Cup but are covering Nascar, then yeah that's weird.
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I hate to bring this up again but NCAA March Madness in Canada is (or at least was) a low attention product and yet gets lots of coverage now from both the broadcaster (which is TSN?) but also all of the non-broadcasting entities.
CHL BTW is probably the number one spectator sport in Canada by total annual attendance.
It's not intrinsically a low attention product, but there seems to be an effort to turn it into one.
How many Canadians actually go out (in the cold!) and spend money to attend an NCAA basketball game in a given year?
I betcha it's not even close to 7 million (the approximate CHL attendance).