A very large Herald Examiner Sign - catacorner and north of Wilshire from the Fox Ritz Theater sign is visible in this re-re-posted 1940s aerial shot. If both of these signs were lit, the locals had a mini version of Times Square!
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This photo, posted by ER, shows the above Herald Examiner sign in its glory. Curious about the "Sycamore Library" hiding directly under the Halsco Land Yacht sign - also the subject of an ER post.
http://forum.skyscraperpage.com/show...postcount=4396