Here is a great photo of three art deco towers on Wilshire Blvd.
The building in the distance on the left is the Wilson Building aka "Daily News Building".
usc digital archive
Below: The "Daily News Building" with a General of America Insurance sign in 1954.
Was this before the Mutual of Omaha sign?
julie_wilsons_world
I love that trylon thingy on top. I'm guessing it served as a beacon.