[gttx]

I like the pseudo-name brands they put on the storefronts: "Urban Apparel," "Ruma," etc...

Also, while much of the space in Tech Square is marketed to students, it would be foolish to think that all of it could survive with only business from Georgia Tech. The Globe, American Apparel, and that Lexington Chocolatier (which I've never seen anyone go in) can attest to that. The restaurants also all stay open during the summer....so I'd say there is significant demand for them outside of their proximity to the school.