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Old Posted Jul 6, 2014, 4:40 PM
CityBoyDoug CityBoyDoug is offline
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Neon is a natural for noir LA....

Quote:
Originally Posted by Wenders View Post
Can't recall my source right now ( I have hundreds of books) but supposedly La Brea Packard dealer's neon sign wasn't only the first neon sign in L.A, but first in U.S.

Somebody visited France, saw a neon sign, and brought the idea to America.
Something like that.
Feel free to correct me if your sources are better than mine.
According to wiki [below], although this is still not a settled issue:

In 1923, Georges Claude and his French company Claude Neon introduced neon gas signs to the United States by selling two to a Packard car dealership in Los Angeles. Earle C. Anthony purchased the two signs reading "Packard" for $1,250 apiece.[1] Neon lighting quickly became a popular fixture in outdoor advertising. Visible even in daylight, people would stop and stare at the first neon signs for hours, dubbed "liquid fire."

Last edited by CityBoyDoug; Jul 6, 2014 at 4:51 PM.
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