Google Street View
The top of the sign says "Catch One"... as in Jewel's Catch One. No mention on its website of its time as the Diana Ballroom, but there is this:
"The history of Jewel’s Catch One is legendary. This is the club where Madonna held her CD release party. “Beaches” starring Bette Midler, Keenen Ivory Wayans’s, “I’m Gonna Get You Sucker”, “BAP” (Black American Princess) starring Hallie Berry, Angela Basset in “I Tina”, and Julia Roberts in “Pretty Woman”, several episodes of “Cold Case”, and numerous TV shows and videos have also been shot on the premises. The Catch has also played host to numerous famous celebrities and politicians, who have graced us with their presence."
http://catchonenightclub.com/about-the-catch/
The intersection of Pico and Norton is a rare intact one... across Norton is this complementary confection...
Google Street View
...and across Pico from the two buildings above is the great Forum Theater...
Google Street View
LAPL
...which we've covered here before:
http://forum.skyscraperpage.com/show...postcount=4448
http://forum.skyscraperpage.com/show...postcount=4449