REMEMBER: Don't fall in love with initial renderings like these or expect the building to look precisely and exactly like this. If this building even happens--and there's no guarantee it will--there will be a divergence from the renderings. Accept that inevitability and you can avoid the usual anger and extreme bitterness at reality that comes from falling in love with luscious renderings intended to sell the project.
Office tower planned for Hollywood gets new design and billion-dollar price tag
A rendering of the Star, a proposed 22-story office building in Hollywood, designed by Norman Foster. (Foster + Partners)
Roger Vincent
Los Angeles Times
March 20, 2024
At a time when office landlords are struggling to attract and keep tenants, a Hollywood real estate developer is forging ahead with plans for a visually arresting high-rise on Sunset Boulevard that would cater to the entertainment industry.
The owner of the property at 6601 Sunset, Los Angeles investor and developer Maggie Miracle, has doubled down on an earlier $500-million proposal for the site near Gower Street with a $1-billion greenery-laden “vertical campus” designed by esteemed English architect Norman Foster.
Miracle’s family-run company on Tuesday submitted to the city revised design plans for the office tower, which has been dubbed “the Star.” Renderings show a cylindrical high-rise stitched with colorful gardens spiraling from street to roof. A rooftop restaurant will be open to the public.
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A rendering of the building, looking east on Sunset Boulevard. (Foster + Partners)
Plans for the Star office building in Hollywood call for landscaped outdoor terraces serving tenants on each floor. (Foster + Partners)