Penn Oil & Supply
http://catalog.library.ca.gov/exlibr...YBCAR5HSLJ.jpghttp://catalog.library.ca.gov/exlibr...YBCAR5HSLJ.jpg



Noirish lighting (Primary reason for this post/repost. Apologies if this is a retread.):shrug:

http://catalog.library.ca.gov/exlibr...16IECGBRCX.jpghttp://catalog.library.ca.gov/exlibr...16IECGBRCX.jpg

http://catalog.library.ca.gov/exlibr...F6PN96XJT6.jpghttp://catalog.library.ca.gov/exlibr...F6PN96XJT6.jpg



http://catalog.library.ca.gov/exlibr...LRY6IJDPH9.jpghttp://catalog.library.ca.gov/exlibr...LRY6IJDPH9.jpg


http://catalog.library.ca.gov/exlibr...LS36GKJ82A.jpghttp://catalog.library.ca.gov/exlibr...LS36GKJ82A.jpg


http://catalog.library.ca.gov/exlibr...VABKMC81CE.jpghttp://catalog.library.ca.gov/exlibr...VABKMC81CE.jpg

http://catalog.library.ca.gov/exlibr...6M177NM4I7.jpghttp://catalog.library.ca.gov/exlibr...6M177NM4I7.jpg


http://catalog.library.ca.gov/exlibr...87H8J8KQAL.jpghttp://catalog.library.ca.gov/exlibr...87H8J8KQAL.jpg


http://catalog.library.ca.gov/exlibr...G9QIRJS119.jpghttp://catalog.library.ca.gov/exlibr...G9QIRJS119.jpg


http://catalog.library.ca.gov/exlibr...17116S9CFU.jpghttp://catalog.library.ca.gov/exlibr...17116S9CFU.jpg



http://catalog.library.ca.gov/exlibr...RS3A7BRX5U.jpghttp://catalog.library.ca.gov/exlibr...RS3A7BRX5U.jpg


http://catalog.library.ca.gov/exlibr...UAJY5HDCXH.jpghttp://catalog.library.ca.gov/exlibr...UAJY5HDCXH.jpg


Contemporary-modern treatment.
http://s.lnimg.com/photo/full/1c152f...3b05c89ca5.jpghttp://s.lnimg.com/photo/full/1c152f...3b05c89ca5.jpg




HossC's discussion of nearby Hammond Organ (3328 Wilshire) http://forum.skyscraperpage.com/show...ostcount=17969



Design trend or coincidence?
3443 Wilshire Blvd. (Cord Building mentioned numerous times on this thread.)
http://catalog.library.ca.gov/exlibr...L2KIUF4RHA.jpghttp://catalog.library.ca.gov/exlibr...L2KIUF4RHA.jpg

8800 (Robertson) Wilshire
http://img96.imageshack.us/img96/3774/vxst.jpghttp://img96.imageshack.us/img96/3774/vxst.jpg

http://forum.skyscraperpage.com/show...ostcount=17726
http://forum.skyscraperpage.com/show...ostcount=17725



6320 Hollywood
http://catalog.library.ca.gov/exlibr...YMEMEYMXMP.jpghttp://catalog.library.ca.gov/exlibr...YMEMEYMXMP.jpg

6600 Hollywood Blvd.
http://catalog.library.ca.gov/exlibr...ASN14A573H.jpghttp://catalog.library.ca.gov/exlibr...ASN14A573H.jpg

http://skyscraperpage.com/forum/show...ostcount=15719


. . . . .

:previous:

A little noir on the corner... note the reference to the late Edward Doheny Jr.:

http://imagizer.imageshack.us/v2/800x600q90/22/yl97.jpgLA Times


A little on the southside block of Wilshire between Catalina and Berendo, a partial view of which is at the lower right corner of the aerial below:

http://imagizer.imageshack.us/v2/800...0/826/536x.jpgLAPL

More here: http://wilshireboulevardhouses.blogs...e-see-our.html

Okay, I have to admit I'm a sucker for the understated elegance of a combination of Art Deco and Streamline Modern interiors. Same holds true for exteriors which have no Art Nouveau leaning garbage embellishing them.

In the above we see understated elegance while at the same time presenting an interior retail space that beckons one to return in the future. Timeless!

BifRayRock thanks for digging up these great photos, they have motivated me to dust off the drafting table and get busy drawing the plans for a new home which will have Streamline Modern interior leanings with the exterior having both Streamline Modern and the Frank Lloyd Wright leanings. Darn, now I'm going to have to go looking for acreage that will be the right showcase.

"Five pages of rambling incoherence!" :haha:

An inside job, by a disgruntled employee primarily responsible for Beaver hat resizing?

Chinchilla's are not known for their coherence.:rolleyes:

Inglewood Chinchilla farm.
http://jpg1.lapl.org/00097/00097668.jpghttp://jpg1.lapl.org/00097/00097668.jpg

http://jpg1.lapl.org/pics16/00007792.jpghttp://jpg1.lapl.org/pics16/00007792.jpg


Union issues?

http://jpg3.lapl.org/pics40/00069999.jpghttp://jpg3.lapl.org/pics40/00069999.jpg

http://jpg3.lapl.org/pics40/00069997.jpghttp://jpg3.lapl.org/pics40/00069997.jpg

http://jpg3.lapl.org/pics41/00070000.jpghttp://jpg3.lapl.org/pics41/00070000.jpg

http://jpg3.lapl.org/pics40/00069998.jpghttp://jpg3.lapl.org/pics40/00069998.jpg

some Richfield Building photos -- not in search results, but...?
 

Enjoyed revisiting the Richfield Building yesterday - thanks!

Undated postcard:
http://ladailymirror.files.wordpress.../richfield.jpg
Mary Mallory

Richfield Building's Elevator:
http://ladailymirror.files.wordpress...ngelevator.jpg

1960's:
http://ladailymirror.files.wordpress...ingalonebw.jpg

From article:
http://ladailymirror.com/richfield-building-los-angeles-skyline/

A quote:

The Richfield Co. merged with Atlantic Refining Co. in 1966, and decided that the building was not producing enough revenue. [...] Louis Ream informed The Times on March 9, 1967, that “We’d like to think as big as possible – the economics of a site like this dictates that we do.” He claimed, “The building is beautiful, but it is only 52% usable. We’re planning on tearing it down, with tears in our eyes.”

...and if you believe that...meet me at the Brown Derby for a Cobb Salad.

An end to drudgery?


https://lh4.googleusercontent.com/-Q...CT0013-002.JPG

I took the picture above in the late 80's. I think I am on the western end of Melrose. The building next door had just been demolished and this well preserved sign was seeing the light of day for the first time in years. I can't find any info on the Block washing machine.

While on paper this might seem like an interesting, even practical, idea, can you imagine if "cranes" moved these things around regularly? Who'd want to live around all that noise, commotion etc.? Was actor Don Beddoe's career on the wane? :shrug:

It reminded me of this:

http://www.nevadacounty.com/wp-conte...ailer-park.jpg

:tup:


A few omitted "lesser" interior images:

http://catalog.library.ca.gov/exlibr...6F2MX3F9X2.jpghttp://catalog.library.ca.gov/exlibr...6F2MX3F9X2.jpg

http://catalog.library.ca.gov/exlibr...6BKN73HU4Y.jpghttp://catalog.library.ca.gov/exlibr...6BKN73HU4Y.jpg

Bullocks Wilshire - understated window front
http://catalog.library.ca.gov/exlibr...DBEYHEUG6S.jpghttp://catalog.library.ca.gov/exlibr...DBEYHEUG6S.jpg


Sadly, today's bean counters would wring their hands over the ratio of square footage to sales, and say the future lies with [Filene's] basement sales*. Boutique franchises may try, but they rarely approximate the imaginative opulence evidenced in this thread. LA never had a monopoly on impressive man-made gilded and/or streamlined surroundings. NY, Boston, Chicago, SF, Dallas and many other communities come to mind. However, rightly or wrongly, LA seems to have devalued more of its structural bounty than so many other communities. This even includes examples of "art nouveau" (555 Flower) and plaster quirks/whimsy like Wilshire’s Brown Derby. Fortunately, many treasures survive.


*Gone.

http://lcweb2.loc.gov/pnp/habshaer/c...s/012416pr.jpghttp://lcweb2.loc.gov/pnp/habshaer/c...s/012416pr.jpg

http://lcweb2.loc.gov/pnp/habshaer/c...eet/00013r.jpghttp://lcweb2.loc.gov/pnp/habshaer/c...eet/00013r.jpg

http://lcweb2.loc.gov/pnp/habshaer/c...s/012404pr.jpghttp://lcweb2.loc.gov/pnp/habshaer/c...s/012404pr.jpg

http://lcweb2.loc.gov/pnp/habshaer/c...s/012424pr.jpghttp://lcweb2.loc.gov/pnp/habshaer/c...s/012424pr.jpg

http://lcweb2.loc.gov/pnp/habshaer/c...s/012442pr.jpghttp://lcweb2.loc.gov/pnp/habshaer/c...s/012442pr.jpg

More Streamline Moderne?


756 Waring Ave. This '36 building has often been referred to as the "Wallace Berry duplex." Sources indicate the building was built for WB and reflected his interest in aviation. Why would WB have needed, let alone wanted, a duplex? Any images of the structure when first built or during construction?

http://farm4.staticflickr.com/3219/3...b3a2471f_b.jpg http://farm4.staticflickr.com/3219/3...b3a2471f_b.jpg


WB in '29
http://www.ci.glendale.ca.us/gcatg/i...lace_beery.jpghttp://www.ci.glendale.ca.us/gcatg/i...lace_beery.jpg

The artwork is probably far more memorable than the washer. Knowing a little more about the store advertising it could be interesting. "A.C . . ." "432 So. B"

Is that the only image of the billboard?


1928
http://i.ebayimg.com/00/s/NDgwWDY0MA...dwRg~~60_3.JPGhttp://www.backtothepast.biz/pictures/0/IMG_4209.JPGhttp://www.backtothepast.biz/pictures/0/IMG_4209.JPG Bay


hth

Any excuse for another picture of the Richfield Building. This Dick Whittington shot is labeled 1929, which is around the time the building was completed. The panels above and below the windows look lighter than in later shots. I'm not sure whether it's the lighting or if they were darkened sometime afterward.

http://i809.photobucket.com/albums/z...3.jpg~original
USC Digital Library

The first floor is still boarded up in the photo. The advertisements say "Stores & Building For Rent". The real estate agent handling the property is Joe Toplitzky at 205-9 H. W. Hellman Bldg. - GW posted some info about Joe Toplitzky here. It looks like the hoardings included some fancy embellishments, possibly echoing details of higher floors. The second floor also seems more elaborately decorated than in later images.

http://i809.photobucket.com/albums/z...4.jpg~original
Detail of picture above.

Does anyone recognize this corner building? The street light tells us Wilshire Blvd.
http://imagizer.imageshack.us/v2/102...0/826/gyql.jpgebay
__




Fantastic interior views of 3330 Wilshire Blvd BifRayRock. I half expected Dolores Del Rio to come strolling down the stairs.

I really liked the image of the Block Washing Machine AD Pdxrailtransit. Do you have any similar ones?:)
__

If interested in Ralph Phillips' lighting scheme for the Richfield Building go here.
http://forum.skyscraperpage.com/show...ostcount=11098

-this and more.
http://imagizer.imageshack.us/v2/xq90/69/y3er.jpg

The picture was taken near the intersection of Wilshire and Serrano Avenue. Fashion Trends Beauty Salon was at 3717 Wilshire (1956 CD). The picture below is dated 1930/1940.

http://i809.photobucket.com/albums/z...1.jpg~original
USC Digital Library

That block is now the location of Chase Bank and Pacific City Bank.

http://i809.photobucket.com/albums/z...2.jpg~original
Google Maps