Thanks, HossC...so that's the Broadway entrance...it was confusing me somewhat!

:previous:

Here's a comparison that I didn't have time to post yesterday. It looks like they've added steps and bollards since the '60s.

https://hosting.photobucket.com/imag...080&fit=bounds
CBS/GSV

:previous:

I wasn't really aware of this, but apparently after the Northridge Quake in 1994, the building was shut down for almost two decades, was considered for demolition, but underwent a $234 million overhaul starting in 2012, including extensive seismic retrofitting, and reopened in Oct. 2014.

https://i2.wp.com/brighamyen.com/wp-...9/DSC06808.jpgBrighamYen


https://i1.wp.com/brighamyen.com/wp-...9/DSC06800.jpgBrighamYen

https://i0.wp.com/brighamyen.com/wp-...pg?w=497&ssl=1BrighamYen

Looking at GSVs, the bollards were put in sometime between 2015 and 2016.

They also cleaned the exterior, it looks quite striking in pics from Griffith Park.

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Here's another of the slides from the group that I mentioned a couple of days ago. (I previously posted three of the slides) I'm glad one of them found a home with Beaudry. :)



As you can see this one was taken on Hollywood Blvd. just east of Argyle. -looking west.

https://imagizer.imageshack.com/v2/1...923/oqeknK.jpg
eBay

The two films playing at the Pantages are. . .

Tip on a Dead Jockey (1957)

House of Numbers (1957)



And there's a bit of jabberwocky fun going on with the two signs.

https://imagizer.imageshack.com/v2/3...924/X8aQcR.jpg



.

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mystery street, Los Angeles 1970 ....eBay

hmm. .perhaps the owners of the two nifty cars work in the building on the left.

https://imagizer.imageshack.com/v2/1...923/q4lyWJ.jpg
eBay

At first glance there doesn't appear to be any good clues (besides the name on the bldg at left.)

. . . .that is, unless you take a look farther down the street. (see below)


https://imagizer.imageshack.com/v2/8...924/e0XuSL.jpg
detail

As you can see the street appears to dead end at a rather interesting looking building with a wall and arch. (& possibly a tall tower on the left)

. . .of course an even better clue is the homemade 2412 sign with the arrow.

There's also a street sign peaking out from behind a pole. The first two letters appear to be A and y(?) I think.






Last but not least, here is a closer look at the name on the building that I mentioned earlier.

https://imagizer.imageshack.com/v2/8...922/qxTwQ3.jpg
detail

I've often wondered if there's an app that will stretch out the letters to make the sign more legible. (just askin')




Good luck minions! :superwhip
.

:previous:

e_r. I believe we're at the corner of Pico and Federal Avenue, looking south. Next street down is Ayres Avenue.

https://i.postimg.cc/T2CPG4dX/AyresAv.jpg
gsv

The structure in the foreground appears to be a survivor . . .

^^^
Thanks for the microwave tower history. In the 1980s I once overheard some homeless guy in Pershing Square mutter that the microwaves were used for thought control. I nodded as I quickly passed him on the way to an important meeting on metrorail construction in the Biltmore.

^^^
I also see an early VW "beetle" (black) on the left with the small oval rear window. Before 1960 VWs were quite rare in the U.S. Then the brilliant ad campaign started that made them cool. Soon they were everywhere. The Hitler connection was forgotten. Similarly, in the 1970s Japanese cars became common. Our old foes won the car wars. I bought a VW in 1968 and a Toyota Corolla in 1974, followed by a Honda Accord in 1979. Before that my parents and family members were mostly Chevy folks, with a few Ford people and one Chrysler oddball. But Dinah Shore singing "See the USA in Your Chevrolet" persists like some ancient ear worm of a distant time long departed. It is hard to forget those old jingles from youth. The "Bonanza" theme music plays in my head sometimes. At other times "77 Sunset Strip" and the "Ballad of Jedd Clampett" from the Beverly Hillbillies.

The early 1960s and before seem as ancient as the time of the dinosaurs. To quote Jimmie Durante, "Good night Mrs. Calabash wherever you are". Goodbye deep past. We will remember you but you are gone forever....except on Noirish Los Angeles. The deep past lives here forever. Thank you ethereal reality for starting this blog, and thanks to all the contributers!

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mystery street FOUND!

https://imagizer.imageshack.com/v2/8...923/q4lyWJ.jpg
ebay

Thanks odinthor, I appreciate your help. :)

And look what I just found on eBay.

If it weren't for the two cars I wouldn't have recognized that this is the same street looking in the opposite direction.

https://imagizer.imageshack.com/v2/8...924/wJjYX4.jpg
eBay





Let's take a closer look.

https://imagizer.imageshack.com/v2/1...922/JIyCE7.jpg
eBay






Here's the same view in 2011.

https://imagizer.imageshack.com/v2/1...924/Zoyj1P.jpg
GSV




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The building was there until a couple of years ago, but the latest GSV image shows hoardings around an empty site. Here's the 21-unit apartment block being built there now:

https://hosting.photobucket.com/imag...080&fit=bounds
urbanize.city

:previous:

Thanks Hoss. Finally a tear-down and replace I'm happy to sign on to! The structure actually is pretty handsome in its way (though that pink-flowering tree, which is probably based on a photo of a Flowering Peach variety, well, no way is it going to grow that big in some tub or container like that).

I quite like the fact that they evidently plan to dip passers-by in quicklime, no doubt as a health precaution.

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Pensick & Gordon Toy Warehouse, 1946.

https://imagizer.imageshack.com/v2/1...924/bteDgL.jpg
eBay

845 S. Los Angeles Street

I thought I recognized this building as a building in the Arts District. . .




. .but 845 S. Los Angeles St. is located in the 'Lady Liberty' Bldg. LINK...... (as you can see, it isn't on a corner as shown in the ad)


So where is the building in the ad? :shrug:

(At the moment I don't remember the street address of the building I think it might be.


.

:previous:

The CDs around that time all list 845 S Los Angeles Street as the address of Pensick & Gordon (earlier ones give their address as 356 S Los Angeles). Despite this, the building in the picture is at S Santa Fe and E 3rd.

https://hosting.photobucket.com/imag...080&fit=bounds
GSV

:previous: That's it!

Thanks Hoss. :)

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I just found this 1970s view of Pensick & Gordon on flickr


https://imagizer.imageshack.com/v2/1...923/cTOgwu.jpg
flickr

"At this time all boarded up and abandoned. Today, it has been converted into lofts as part of the clean up of Downtown.
On the corner of 3rd and Santa Fe Ave. The structure was built in 1907 and was originally a wholesale grocers.". ...emd



"My dad worked there for years from 1956 til he retired in 1975 He was a truck driver and warehouseman.
They had the best company picnics at Elysian Park. Free toys for all the kids."......perezcathy



Free toys for the kids at the company picnic! That is so cool. :)




I know we have seen this building on NLA but a search for 'Pensick' resulted in no hits.

:previous:

The original builder would be the wholesale grocer R.L. Craig & Co.

https://i.postimg.cc/KvfrkswN/RLCraig-LAT-07-6-2.jpg
LA Times of 6/2/1907, via ProQuest via CSULB Library

(The illustration referred to in the article is too murky to be of any benefit.)

:haha::haha:

It's now known as the Toy Warehouse Lofts. From toywarehouselofts.net:

The Toy Warehouse Lofts, converted in 2001, was the first of the derelict downtown commercial buildings to be made into live-work space under the Los Angeles Adaptive Reuse Ordinance. In 1907 grocer R. L. Craig commissioned architects Morgan And Walls to design a new warehouse for his growing business. The firm, noted in succeeding years for several downtown buildings including the Richfield Tower and several theaters, created the three-level structure with understated but elegant brickwork. Craig died before the building became operational and his wife, Nancy Tuttle Craig, took over and built the business into the largest grocery distributor in the city. The operation quickly outgrew the building and Mrs Craig, one of the most successful businesswomen in early Los Angeles, moved to a larger warehouse nearby.

Today, the lower level houses administrative offices and the student bookstore for Sci Arc, whose main campus is across the street, and Hammer and Spear, a curated specialty shop offering personal and home care products along with unique found objects.

The upper two floors were converted into 20 loft-style condos and are inhabited by a mixture of creative people including artists, musicians, poets, photographers, jewelers, and writers.

:previous:

It appears that the Toy Warehouse folks have conflated two different structures for R.L. Craig and Co.

R.L. Craig himself died June 27, 1901, at the tender age of 41 . . .

https://i.postimg.cc/j2n5Hpwn/RLCraig-LAT-01-6-28.jpg
LA Times, 6/28/1901; first paragraph of a much much longer article, with a picture of Mr. Craig.

. . . just as arrangements for the R.L. Craig Co. for a structure which was one previous to the Toy Warehouse building were coming to fruition:

https://i.postimg.cc/6qMkQq5d/RLCraig-LAT-01-6-30.jpg
LA Times, 6/30/1901