Stubbies fell out of favour in 1992 when a new standardisation took force using the longneck AT2 standard. The stubbie came about through an informal standardisation attempt by the brewers in the 1960s.

OV was quite a popular beer in Manitoba right up until the early 90s. It's amazing how fast it turned into a "dad beer"... no more than about 5 or 6 years after Molson stopped advertising it is all it took. Same thing happened more recently with Labatt Blue.

Really, when you get down to brass tacks the only thing that separates "old man beer" from popular labels is advertising. No advertising = old man beer. It would seem that the young are faithful buyers of the beers that they are told to consume.

I haven't seen OV in decades. I am not even sure if they sell it in Quebec at all. Have not noticed it since I moved here in the 90s.

A true understanding about beer and it's origins from the past. Greatly appreciated.

ps: Still miss the bottles, wierd I know, but it's a teen memory I guess.

That explains the consumption of Corona.... :yuck: And Bud Light, come to think of it. :yuck: :yuck:

It's not so much about advertising as it is price and convenience. If I want to get drunk with a buddy, I can either pick up a 12 pack for each of us of Okanagan Sping Pale Ale for $45 together, or buy a single 24 pack of Kokanee for $35. I love the Pale Ale, but Kokanee is still very drinkable and for $5 less each? Why not.

It's still available in Ontario, but it's more of a "grandpa beer" to me. My father is in his late 60s and he refers to OV as his dad's beer. I remember visiting The Beer Store circa 1992 and OV was still one of the big brands.

Labatt 50 was still being served on tap at The Ceeps in London, a UWO-dominated bar as recently as 2010. I also used to see it in bottles at a golf course in London. An old friend of mine used to always get one at the course bar after a round. His reason? "Nobody drinks it, so you know it's gonna be cold!"

OV isn't really that much more expensive than the big brands. It just doesn't have the same advertising or in-store presence. Plus, student-aged drinkers tend to stick with whatever they find at the bar, and I don't think I've seen OV served anywhere around here.

New craft brewery in Downtown Kingston:

http://stonecityales.com/

The website leaves a lot to be desired so far, but the beer is amazing.

Okay, you have a point there because I have no idea what OV is. But ask most people my age what their favourite beer is and it will almost always be something other than Molson Canadian/Kokanee/Budweiser. The fact that the cases come in so many different sizes is huge too.

As far as a non mass-produced beer, Cariboo brewed in Prince George is very popular among young people here. It's honestly terrible, but for $8 a 6 pack you can't go wrong.

One of the best breweries in Canada is expanding!!

http://bellwoodsbrewery.com/coming-of-age/

In a building I have always thought is very cool as well: http://goo.gl/maps/d5EzZ

This is very exciting for me.

Wow, that building looks awesome for a brewery.

A great building just begging to be turned into a micro-brewery is Kitchener's long-vacant Public Utilities Building, right across the street from City Hall.

http://i61.tinypic.com/rt2dcw.jpg

I never see OV in the Ottawa area either. My stepfather always tries to order when he comes up here to visit and the servers don't know what he's talking about.


OV used to be one of the mainstream brands. They used to sponsor softball tournaments and had tons of brand merchandise (shirts, hats, bags, etc)

Grandpa beer.. Man I'm old. it used to be cool in high school.

If I had to choose an old man beer now, it'd probably be Black Label. Or Blue.

In Quebec, Labatt Blue is boxed and branded as "Bleue", no mention of Blue on the box anywhere. Plus they put a little fleur-de-lys on it. The cans themselves are bilingual though.. not the packaging.

You'd be hard pressed to find a case of Molson Canadian in Quebec too, but they do exist (especially in Gatineau, for the sophisticated Ontarian).

Actually... I've noticed that Molson have been putting Canadian out there more in Quebec recently. It's often the beer that's "on promo". It's branded as Molson Canadian 67 or something like that. Only 67 calories or something! ;)

The Feds must be behind this..

Rest easy. Sheila Copps is long retired!

Here in NS, it's almost impossible to find a "cheap beer". The cheapest Canadian made beer is Moosehead Dry Ice (6% strong beer) for $21/12pk. All of the standard advertised beers like Canadian, Keith's, Budweiser, etc. will put you back $43 for a 2-4.

For this reason, I have turned to craft beers (I'm working on trying some from each of the breweries in the Maritimes). For not that much more money, you can get locally produced product and something that tastes good. When the bank account is hurting, Dry Ice does seem to win out though...

Brew your own, it is easy and it will cost you a maximum of 40$ for 23 liters of great beer.